In the early morning of February 23rd, Jin Zheyu, Chairman of Zhejiang Kan Battery Co., Ltd., led a team to set off again for Barcelona, Spain and Cologne, Germany to participate in the mobile communication and electric tools exhibition. In the next ten days, they will also travel to Denmark and other places to visit customers, attend exhibitions, secure orders and expand markets.

Zhejiang Kan Battery Co., Ltd. (hereinafter referred to as "Kan Battery") is a high-tech enterprise specializing in the R&D, production and sales of new energy lithium batteries and energy storage batteries. In the past two years, it has achieved 18 scientific and technological achievement transformations, undertaken 2 major provincial scientific research projects, its technical needs have been included in the provincial "Pioneer" list, and it has become one of the first batch of national key "Little Giant" enterprises of specialization, refinement, differentiation and innovation. It was awarded the title of Zhejiang Provincial Technology Little Giant Enterprise in 2023, holding 22 invention patents, with a number of technologies filling domestic gaps.

"Since last year, our 'Overseas Order-Seeking Group' has reaped fruitful results." Cao Wei, the deputy sales general manager of the company, introduced that since February last year, Kan Battery has "gone global" to many countries including the United States, South Africa and Brazil, successfully "securing" nearly 60 million yuan in orders, which has boosted his confidence for this trip overseas. "We will also fully align with customer needs and strive to win more orders."

Exhibitions are an important window for enterprises to consolidate old customers and secure new orders. It is understood that one of the destinations of Kan Battery's trip - the Cologne Hardware Fair in Germany - is currently the world's largest and most influential professional exhibition for hardware products, attracting retailers, suppliers and purchasers from related fields around the world. Cao Wei stated that according to the characteristics of this exhibition, they have two purposes for this trip: in addition to establishing closer ties with old customers at home and abroad, they also intend to take the opportunity to visit the headquarters of overseas enterprises and conduct in-depth exchanges with well-known domestic enterprises to tap more potential customers.

"Face-to-face communication is of great help in building trust and facilitating cooperation." Cao Wei said that participating in the exhibition itself can showcase strength, and at the same time, for foreign customers, technical personnel from both sides can communicate face-to-face about relevant product parameters, which is conducive to reaching cooperation quickly. "My expectation is that through this 'overseas' campaign, I can bring back at least 100 million yuan in sales for the company in 2024."

It is reported that to encourage more enterprises to "go global" and expand markets, Suichang has provided tangible policy support for enterprises to participate in overseas exhibitions. "For industrial enterprises participating in overseas exhibitions organized by higher-level departments as well as those participating in exhibitions independently, a subsidy of 70% of the booth fees will be given. At the same time, certain subsidies will also be provided for transportation and accommodation expenses." Liu Hongming, Chief of the Business Section of the Suichang County Bureau of Economy and Commerce, introduced.

Source: Suichang Release